Article Marketing

Author : James McGaughey

Todays Internet Marketing has become a huge part of our society. As such, the market for information has grown in it’s importance. What this Special Report will deal with is how to get the information to the people who want it. This can be accomplished through the use of Articles. I will also discuss how these articles can boost oyur online income.

Now down to business. The three things that you should do before start your articles:
1) Do not confuse the reason to promote the article with the reason you are writing it.
2) Remember t maximize the promotional opportunities inside your article.
3) Remember your article needs to answer a need that people have in order to get clicks on the article.

While addressing not confusing the reason to promote your article with the reason you are writing it. Here is where care should be taken, the main rerason you are writing is to say what you know on the subject, to inform the reader. Do this while keeping the promotional aspects in the back of your mind to use only if an opening occurs. The more articles you write the more openings you will create. I will discuss in more depth later how to use articles to your advantage. Just remember getting people to read what you write is your main objective.

Keeping in mind your main objective we now come to the second, and probably most important reason to you, objective. Just writing an article can boost your Search Engine Rank because of the importance of backlinks to your site. Search Engines use backlinks as well as other things to determine the importance of your site, the more important the higher the rank. Another way to help get higher rankings is to use keywords or Keyword Phrases, but be careful using to many of these is concidered Spamming the Search Engine and can hurt your chances at a higher ranking. You can use embeeded text links to pages or items on your website also, but care should be used here also as most directories are not able to support these type of links.

By using these tips and using care you should not only get visits to your site but subscribers as well.

Remember, the reason you write is to inform, with practice you will not only inform but you will be able to have a nice flowing article that informs the reader, and you get the benefits from inside of your article. In order to get the best results from your writing you will need to be creative.

Writing does not mean just putting words on paper, you want the reader to SEE what you are writing, to experience it so to say.

What we are going to focus on now is what it takes to really capture your reader. In order to know how to get the best responce from your audience you need to know them, know what they want,know what they need. Do not assume that you know. Do your research. Find the problem that you as the expert can supply the answer to.

Now that you know what you are going to write about, What do you do next? I think the answer here is to be creative. To pass your information on, make your audience want to read your article, appeal to there curiosity so they can not quit reading.

Here are some ways to help keep the creativity going:
1) Keep a journal
2) Relax
3) Create a comfort zone
4) Get the right mindset working
5) Do something unusal, let your mind go

By keeping a journal you get to look inside your mind, you get to read your mind as it were. By reading and writing in the journal you use your senses, this will tell you what triggered this thought or that thought or idea. by using the journal as an aide to your writing you have to be creative in the way you portray your thoughts. Do you see how this is going to work? You are in your inner mind, show me what I want to know, let your expertise be my guide.

Relax take the time to figure out where your mind is trying to go. If it is on a problem you have, fix the problem first. By not having anything but the task ahead your thoughts can flow, and that is what you want your article to do. Remember a nice flowing article is easy to read.

Another thing that will help is your working environment. Try to make where you work a place where you are comfortable, a place where your mind is at ease.

Are you in the mood to write? Do what ever it takes to get in the mood to wtite. The mood you are in will be reflected in what you write. As for me I like real nice Mood music playing softly in the background.

Before trying to write, do something different, something you do not ordinarilly do. Let your mind go wild for a bit. This can bring the creativity that you have out to be drawn upon. What ever it takes to get the proper mind set you want to do. Your writing will show it. One big thing to remember is that writing articles is a fast way to get your customers to keep buying.

Now that we have covered the basics of the creative part of writing your articles we will move on to the mechanics of writing it.

We already know that submitting articles creates backlinks to your site. Now we are going to learn how to make them effective. There are things each article must have to be really effective, they are as follows:

Your articles should use the same keywords and keyword phrases as your site. Search Engines do not only show websites in their results. Therefore if your article has the same keywords and phrases you now have two chances to be clicked on.

You also want good keyword density. What keyword density means is the amount of times you use the words in your articles. But as I said earlier be careful and do not spam the search engine, a good percentage would be between five to ten percent.

As mentioned embedded links can help on occassion, but as I said for the most part the major directories can not support their use. In this case the best thing to do here is add resource box at the end of your article. What you do here is add a little something about you, then add the link to your website. Give them an e-mail address in case they want to ask you a question, by the way if they ask you a question that means they trust you and your expertise.

I have more to cover so I think we should know why create an outline for our articles. We all have done this at sometime at school, now we need to do it again.

A well thought out article will take planning, with the planning will come the outline. It will be our plan as to what and where we want things mentioned. When you brainstorm over the article write your thoughts down, then organize them with the outline. If a particular thought comes to mind you will be able to decide where in the article you want it.

Once you have completed your outline all you have to do is connect the dots as it were. Now is when you let your creativity loose, let it work with all the knowledge based thoughts in your outline, just let it flow. The outline will be very helpful in keeping you to the point and not let you drift off the subject.

In this report we have covered a great deal of information. Ways to use writing articles to your advantage. I hope I have been able to help you in any way. Until my next report havew a Great Day.

James R. McGaughey
http://njinformationmo1.web.officelive.com

jmsmcgaughey@live.com

It’s the process of optimizing a web site or page so that it ranks well in the free listings of the search engines.

It’s best to use “White Hat” methods for Organic Search Engine Optimization. This will bring safer and longer rankings.

Organic Search Engine Optimization techniques are the best options for attaining visitors at the least cost. It’s well known that visitors will click on the free organic listings more often then the paid listings.

There are many solid Organic Search Engine Optimization techniques that you can use. These involve keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

It benefits you to learn Organic Search Engine Optimization, and put it to use on your web sites.

Your goal with Organic Search Engine Optimization is to place each of your pages as high as possible in the search engines‘ listings.

When you apply all of the methods of Organic Search Engine Optimization, then you will reap the rewards of highly placed listings.

The search engine spiders will be able to find your pages easier and find them more relevant. This is because of your understanding of Organic Search Engine Optimization.

Besides online optimization, you also want to do offline optimization. This will include regular practices such as submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site.

One good way to get relevant links is to start a blog or two about your key phrase. Link from these Blogs to your web site. Make sure that you add fresh, original content to both your Blogs and web sites.

If you aren’t aware of what your key phrases are, then you can use tools to help with this. One such free tool is at nichebotclassic.com. This will allow you to do keyword research that furthers your Organic Search Engine Optimization.

With 70% of search engine users visiting organic sites, and 50% of them selecting the top results, you can see that Organic Search Engine Optimization as its advantages.

With Organic Search Engine Optimization you won’t have to worry about spamming the search engines or other techniques that will drop your listings or get you banned.

So optimize your web pages the natural way and you will see greater rewards and higher top listings in the search engines.

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