Article Marketing

SEO article writing is a task that only takes a short amount of time to learn how to do properly. The benefits of a well-optimized article are clearly evident. All you need to do is do a search for any popular search term, and if you find an article there from a high-ranking article directory such as EzineArticles, scroll to the bottom and see how many times it’s been viewed. You probably will need to be sitting, as very often you’ll find articles that have been viewed in the hundreds of thousands, some even millions. That’s a lot of views, and very likely a large number of click-throughs as well!

Optimizing your articles for the search engines isn’t as hard as many people make it to be, but there are a few specifics. You need to make sure that first of all you are writing primarily for the reader, (or be able to make it seem so!) as the popularity of your content depends in large part on the quality. Speak to them where they’re at, answer their needs and concerns with effective and reasoned solutions, and you’ll be rewarded with higher rankings and more numerous click-throughs.

The items that you’ll want to make sure are covered have to do with keywords, tags, title, article length, resource boxes and the article directories you are submitting to. All of these play a key role in determining how well your article will rank, and ultimately the success of it as a marketing tool.

Keywords – Make sure you’ve done adequate keyword research to identify phrases you can reasonably rank well for. A common mistake is shooting for keywords that are far too general and far too competitive. This gets you nowhere.

Tags – Use these keywords, along with others that make sense, in the tags of the directory, and anywhere else you promote these URLs.

Title – Be sure that your primary keyword) and another if you can easily and semantically work it in) is in the title of the article. This is perhaps the most important SEO piece.

Article Length – Shoot for between 350-500 words. This seems to be the optimum range. Anything shorter is suspect, and anything longer you may want to consider breaking up into 2 parts. There are major exceptions to this, however: guest articles on sites or popular blogs are obvious ones.

Resource Boxes – Use keyword anchor text in the link back to your site. If you are afforded more than one, use one anchor and one site address URL.

Choose Article Directories Wisely – While there are many hundreds of article directories out there, there are perhaps 10-20 that matter.

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