Article Marketing

Posts Tagged ‘3 things’

When writing articles you want to be respectful of your readers’ time. Like yourself they also have ‘things to do’ and usually not enough time to do them. Reading articles does however take time therefore authors must be more appreciative and respectful of this fact. The last thing any author needs to do when they write an article is to make it challenging to understand or longer than it needs to be.

Here are 3 things every article author should strive to achieve in order to make their body of work easy to read for others online,

Explain Why Point Needs to Be Made

At the outset of the article state the point to be made and why it is necessary to even make it. This gives people a ‘preview’ of what the article is about and allows them to decide if they want to read further.

Keep Sentences Short and to the Point

When you write an article make an effort to break up long sentences into shorter ones whenever possible. It is easier on the eyes and also makes it easier to understand the point being made. If a sentence carries multiple ‘points’ it makes it difficult for readers to understand all of them when jammed together in one sentence.

Along these same lines it is also helpful to keep paragraphs short. Large blocks of text can intimidate or dissuade people from reading articles.

Avoid Comparisons/Stories If Not Necessary

Many times people will use comparisons or short stories to simply add ‘volume’ to their articles: Do not do this if it is not necessary!  If something adds little or no value to the content than leave it out. There is no reason to use 500 words to say something that can be said in 300 words. By being concise it is less work for the article author and also makes the content easy to read.

When you are writing articles it is important to remember that others are taking time out of their own busy schedules to read what you wrote. Since reading articles does take time authors need to be more appreciative and respectful of this fact. Every effort should be made when you write an article to make it as concise and understandable as possible. The three things any article author wants to target to make their body of work easy to read are mentioned above. By paying closer attention to these areas of anything you compose for casual reading others will better enjoy your efforts. This will most likely result in you attracting a much larger audience to view what you wrote.

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About the Author:

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.To learn more about <a rel=”nofollow” target=”_blank” href=”http://blogbrawn.com/”>writing articles</a> and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:<a rel=”nofollow” target=”_blank” href=”http://blogbrawn.com/”>http://blogbrawn.com/</a>
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Tags: 3 things, article author, time authors, outset, reading articles, taking time

 

In this article I am going to present to you some tips on how to write articles. 

These will be articles that:

• you can quickly create FAST
• people will want to read
• more people will click through to your website

You want to write articles as you would talk to a friend and the real secret is to create articles that people want to read. 

People Love Lists

Create articles around a list of:

• Tips
• Things to avoid
• Mistakes with ….

For example:

• 5 Surefire ways to _________

• 7 Most Common Mistakes People Make With __________

• 10 Best Ways To ____________

• 3 Things You Must Avoid _________

The Format

You want to start the article with an introduction consisting of two paragraphs.  This is followed by the body which will list each tip or item.  You will want to write a few paragraphs on each one.

The trick to getting more clicks is to not use a concluding paragraph.  This will encourage more people to read your Bio/Resource box.

Traffic

The simple secret is to put out more articles.  Start with one article a day and gradually keep doubling the output.  Submit your articles to the top 5 directories.  More articles will give you more traffic.

Let us recap what we have learned:

1. How you can easily create short and simple articles that people will read.

2. How to use the List format.

3. How to write an article like you speak to a friend.

4. Some headline ideas you can use.

5. How to write the body of an article.

6. How to get more clicks.

That is it.  Good Luck!

 

 

Don Lombardi is an online researcher on the subject of  how to write articles that drive visitors to your site. You can find more insights and groundbreaking results at Article”>http://www.squidoo.com/startingbusinesswithoutmoney”> Article Marketing Strategies
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Tags: 3 things, concluding paragraph, article marketing, article source, online researcher, marketing strategies

When you are writing articles to promote a business online your main objectives are exposure and traffic generation. The exposure comes from having your published articles circulated to every ‘nook and cranny’ on the internet. This is achieved of course by having article directories publish and display your article on their sites. It is then available for viewing and/or reuse by others across the internet community.

Now getting traffic from your published articles is ultimately what you are striving for and this is a result of the link you placed inside your resource box.

For either one of these objectives to be accomplished there are 3 things you want to focus on when you write an article.

Relevant Content

When you write an article to promote anything you should always be sure that it displays relevancy to what it is you promote. Now the degree of relevancy does not need to always be directly related to your purpose or product but some relevancy needs to be established nonetheless.

By having articles related to whatever your ‘intentions’ may be serves to better ‘qualify’ readers who may click on the link in your resource box. You do not want to write an article about horses when you may be promoting janitorial supplies. What this will do is confuse readers who visit your site and also result in an unfocused and wasted effort on your part.

Keeping your articles related to your theme, product or purpose will help you get the best results and minimize any frustrations on the part of readers.

Effective Resource Box

The resource box is the only area of the entire article you can use to actually promote anything. Normally limited to about 3 lines here is where you will want to use your best copywriting skills since you are trying to accomplish a lot in such little space.

What you will want to do is take the reader through a ‘transition’ from the article content to the reason they should visit your site. You also want to give them a brief bio about yourself as it may relate to the article or your business.

It is best when you can to take the primary keyword of your article and use it as the anchor text or link on which readers will click to visit your site. More on this in the following section.

Keyword Optimization

You want to establish what your primary and secondary keywords will be for your article. This is done to help optimize your article for search engines so that you can capture as much of this free and targeted traffic as possible.

Take your primary keyword and use it in the title of the article. This same keyword should be used in both the opening and closing paragraphs preferably within the first sentence. As mentioned above you will also want to use this as your anchor text or link that you place in the resource box.

Your secondary keywords should be ‘sprinkled’ about the text of your article but caution should be taken NOT to overuse them. Targeting a ratio of 2 to 3 keywords per 100 words of text should work just fine.

Writing articles for promotional purposes online is a very effective strategy that holds two objectives which are gaining exposure and generating traffic. When article directories approved and publish your article they display it on their sites for other to read and/or use for their own purposes. It is now up to your resource box and the link inside to send traffic to your site. By focusing on the 3 areas we spoke of above when you write an article you will greatly increase the amount of exposure and traffic that you will get.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.For more tips about writing articles and to receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/
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Tags: little space, article content, traffic generation, copywriting skills, 3 things