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3 Tips For Writing Articles With Promotional Intentions

February 7th, 2010 |

When you are writing articles to promote a business online your main objectives are exposure and traffic generation. The exposure comes from having your published articles circulated to every ‘nook and cranny’ on the internet. This is achieved of course by having article directories publish and display your article on their sites. It is then available for viewing and/or reuse by others across the internet community.

Now getting traffic from your published articles is ultimately what you are striving for and this is a result of the link you placed inside your resource box.

For either one of these objectives to be accomplished there are 3 things you want to focus on when you write an article.

Relevant Content

When you write an article to promote anything you should always be sure that it displays relevancy to what it is you promote. Now the degree of relevancy does not need to always be directly related to your purpose or product but some relevancy needs to be established nonetheless.

By having articles related to whatever your ‘intentions’ may be serves to better ‘qualify’ readers who may click on the link in your resource box. You do not want to write an article about horses when you may be promoting janitorial supplies. What this will do is confuse readers who visit your site and also result in an unfocused and wasted effort on your part.

Keeping your articles related to your theme, product or purpose will help you get the best results and minimize any frustrations on the part of readers.

Effective Resource Box

The resource box is the only area of the entire article you can use to actually promote anything. Normally limited to about 3 lines here is where you will want to use your best copywriting skills since you are trying to accomplish a lot in such little space.

What you will want to do is take the reader through a ‘transition’ from the article content to the reason they should visit your site. You also want to give them a brief bio about yourself as it may relate to the article or your business.

It is best when you can to take the primary keyword of your article and use it as the anchor text or link on which readers will click to visit your site. More on this in the following section.

Keyword Optimization

You want to establish what your primary and secondary keywords will be for your article. This is done to help optimize your article for search engines so that you can capture as much of this free and targeted traffic as possible.

Take your primary keyword and use it in the title of the article. This same keyword should be used in both the opening and closing paragraphs preferably within the first sentence. As mentioned above you will also want to use this as your anchor text or link that you place in the resource box.

Your secondary keywords should be ’sprinkled’ about the text of your article but caution should be taken NOT to overuse them. Targeting a ratio of 2 to 3 keywords per 100 words of text should work just fine.

Writing articles for promotional purposes online is a very effective strategy that holds two objectives which are gaining exposure and generating traffic. When article directories approved and publish your article they display it on their sites for other to read and/or use for their own purposes. It is now up to your resource box and the link inside to send traffic to your site. By focusing on the 3 areas we spoke of above when you write an article you will greatly increase the amount of exposure and traffic that you will get.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.For more tips about writing articles and to receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/
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Tags: copywriting skills, nook and cranny, article content, traffic generation, little space, 3 things

Posted in Article Marketing |

Tags: 3 things, article content, copywriting skills, little space, nook and cranny, traffic generation |

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How to publish your own articles without writing them

September 5th, 2008 |

Author: Lambert

So you just don’t have the time, or desire to write articles that can increase visitors to your site as well as your income? Well don’t feel alone. Most people find this to be as much fun as washing dishes.

Thank goodness for Ghostwriters. They seem to be able to write on any subject and are willing to do this chore for a fee. They may be up all night researching, typing and editing article after article.
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How do you find a Ghostwriter? There are services you can hire that will outsource them without you having any contact with them yourself. Sometimes this can work out ok. It depends on who is writing the articles for you at the time and your expectations.

Another route is finding a freelance Ghostwriter that you will communicate with directly. If you find a good one then you will feel confident that you can always contact him again. No guessing games, you know the quality to expect.

Another thing to consider is cost. How much will it cost you per article and is the cost worth it to you. The prices for articles can vary quite a bit. If the price is very low than the quality may be also, unless the Ghostwriter is just starting out and trying to get established. Once a Ghostwriter is well known, the price per article will usually go up some.

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Whichever route you choose, be sure that the article content will be original. Make sure that this is clear up front. You don’t want your article to be sold to anyone else. This should never happen if the Ghostwriter has integrity and is honest.

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You may want to ask around for recommendations for an article writer on various forums or a search engine.

In conclusion, decide if you want to use a service or an individual to write articles for you. What are you willing to pay and what do you expect back from your Ghostwriter? Once you find a great Ghostwriter you will want to keep in contact with him for future work. It’s not always easy to find the one that is just right for your situation.

The benefits for you are more visitors to your website, more sales, and higher rankings.

Here is a list of article directories that you can post your articles.