Internet article marketing strategy is an important aspect of advertising your website and improving your traffic and sales. However, before you can use this as an effective online advertising technique, you first have to learn how to write articles in such a way that your readers will feel compelled to visit your website.

There are ways of achieving this, although it takes time to learn unless you have a good teacher. Nevertheless, by applying a few simple fundamental rules to your article writing, you can improve your internet article marketing strategy significantly and thereby also improve your website traffic.

Here are a few tips on how to achieve this, and the first is to break your article down into its component parts. Let’s discuss that by means of an example. How about an article on weight loss? We shall assume here that your article is intended for distribution to article directories, since that is the basis of article marketing, and that is the subject of this article.

There are six parts to an article, believe or not, and we shall discuss each of these here – some in more depth than others. We shall also make some assumptions, such as that you have carried out your keyword research and are using the best keywords for the topic of your article (weight loss). Here are the six parts, and a brief discussion of each:

1. The Title

The title is the initial magnet. It is what will attract visitors to read your article, and so must offer an answer to their problem: most people read articles to get information, and most of that is to have a problem resolved. So, in terms of weight loss, that might be ‘Easy Weight Loss Solutions’ or ‘How to Lose Weight Easily’. However, we shall use:

“Feel a bit Chubby? Here’s How to Lose Weight Free – Weight Loss at no Cost”

That lets the reader know that they can lose weight, and that they can do so free. How does that help you? It gets visitors to your landing page, and after that it is up to you. Yes, you are promoting a free means of losing weight, but once you have visitors to your website you can collect their email addresses, make them special offers and sell related products.

The biggest problem most have is to get traffic, and once you have it you can use it. If your title and your article achieve that, then they have done their job. Use your main keyword in the title, and also a secondary keyword.

In this case: ‘How to lose weight’ and ‘lose weight free’. Also, ‘Weight loss’ as an addition keyword that can you some extra traffic.

2. The Opening Paragraph

Your reads will either continue reading or click away according to your opening paragraph. This is the next most important part of your article writing. Perhaps something like:

“People have different reasons for wanting to learn how to lose weigh free. Getting married soon? Going on a beach vacation? Or do just feel a bit chubby? Has that dress size just shot up a couple of notches? How about some good weight loss at no cost? No special supplements and no special equipment? No eBooks or expensive gyms to pay for?”

Note that all keywords/phrases have been used once more in the opening paragraph. It also looks a bit like a sales page, but is actually the opening paragraph of an article. Anybody learning how to write articles should understand that your article should provide good solid information, but hint at the offer of a solution to a problem. The opening paragraph offers critical support to the title.

3. The Article Body

The title and first paragraph might catch the attention, and then you have the rest of the article to explain how it is possible. Thus, eat fewer calories and exercise more: replace simple with complex carbohydrates of lower calorie content, eat fresh fruit rather than cookies, walk that half mile to school and not drive, and so on. The article body should expand on the title and opening paragraph but not give the entire answer. The special ‘secret’!

4. The Final Paragraph

The final paragraph should lead into the resource: that is where you provide your website URL and offer to provide further details on how to achieve the promise of the title. This is a critical part of internet article marketing strategy, and any information on how to write articles should explain how to construct your resource.

Thus, for the final paragraph, include something along the lines of: “So if you have a wedding coming up, will be spending some time on the beach or even want to drop a few dress sizes, you will find a lot more information on how to lose weight free online, and although it is important to keep that energy balance equation in mind, there is more to it than just that. Weight loss cannot be bought, but it can be earned if you know how.”

You have opened a door in their mind that more information can help them to lose weight without it costing them money.

5. The Resource

Many writers use their resource as a biography, although most readers don’t really care about your age, your family and your school. They want to know how to lose weight free! Your final paragraph has opened the door slightly, so pull it wide open with something such as:

“To open that door to free weight loss, check out (your web page URL), where you will find how to lose weight free at no cost to you.”

6. The Summary

Many directories provide a summary of your article below your title: make sure that is an extension of the title, or even a mini-version of the opening paragraph. For example:

“If you know how to lose weight free, and can achieve weight loss at no cost at will, then no future date or event will worry you because you will be able to control your weight as you want to without breaking the bank to do so.”

That is basically it. These are the basic principles of how to write articles, and use your internet article marketing strategy to promote your website. Perhaps not perfectly presented, but you get the idea, and that is the objective of writing articles.