Article Marketing

Posts Tagged ‘other search engines’

Like many new website or business owners you may be struggling to come up with content for your website.
Coming up with web content isn’t just about typing away the first thing that pops into your head and hoping for the best. You should never just slap anything onto your website as there are methods of which you execute into your writing so it can serve a greater purpose which is of advantage to your website and your business.

If you want to create your own content to put on your website (Copywriting) then here are some rules which are beneficial to follow:

Useful, beneficial and unique content – Before you can even think of anything else you must realise that our content needs to be unique. You should never copy and paste, even if you are posting on “your” blog and “your” website. Google and other search engines do not like this and as a result you will not get ranked for that specific content. So make sure your content is a single piece of unique writing wherever you post it. Not only must the content be unique but it needs to be useful as well. Why have content that somebody doesn’t want to read? Use your expertise and implement it into the text.
Add Keywords where appropriate – When you are writing your content you must always be thinking of where you can insert keywords. These must be keywords you want to target but remember not to go OTT as this will just confuse search engines and they are likely to not rank you for them. Also keep them relevant to the page they are on and the picture they appear on so the content still makes sense and can still be read when they are in place.
Easy to read text – It is best to make sure it’s easy on the eye, don’t create masses of text as people will be put off from it in an instant and probably won’t read it. Using things like bullet points, heading and bold text can really break it up and give the illusion that the text is an easy read and people are more likely to read it until the end.
Point in the right direction – Whatever subject it is that you are talking about in the text, point your reader or website visitor in a direction of which they can find more information on the subject. Whether it is an article which inspired you to write your content or a new product you may be selling. This will gain a link which will help optimise your site (Read number 5) which is good if the content was inspired by something on your site. It may result in the reader purchasing something from your site.
Internal linking – If you participate in SEO (Search Engine Optimisation) then it will be clear to you that the larger amount of links you have to your website online then the higher your website will rank in search engines. It is appropriate to add links wherever you have a keyword that could link to another page on your website and it will help you rank better and overall help your Marketing strategy. The more links you have will mean you rank higher.

If you follow these steps when Copywriting then you are helping your website rank better and entertaining your reader also.

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About the Author:
Tried and Tested Marketing Durham, specialising in Copywriting services Durham to help your business get stronger through the recovery. Mancala Technology are specialist in SEO Newcastle .
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Tags: greater purpose, bold text, google, right direction, bullet points, other search engines

So what is article marketing and what does it mean for you?

Put simply, article marketing is the process of providing content to the public via the internet which in turn results in exposure and traffic for its provider. The most common form of article marketing involves creating articles and submitting them to various directories. The premise here is to get your content published, and receive links from the publisher back to your site. While worthwhile, this is only the most rudimentary basics of article marketing. Think of the links you receive this way as “gravy” on the meat.

The real benefit comes when bloggers and websites reprint your articles to their own sites, post links to them, or even just circulate them via e-mail or forums. The reason they do this is because they find the material interesting, relevant, and complimentary to their own subjects. Thus, the exposure and links you receive from these “organic” reprints are much more valuable in terms of SEO and page ranking, as Google and other search engines place much higher value on natural linking.

Remember, to use your articles, they must credit you and cite the original source thereby providing you with the exact marketing you were seeking. Targeted, relevant, organic links that cost you nothing more than the price of the article. Compared to the price of paid advertising or SEO, it’s an unbeatable bargain.

The benefits don’t stop at simply gaining links.

Regularly submitting articles to directories is one approach that can be effective. But it is not the only one. You can also target well ranked websites relevant to your own, and offer the use of your articles in exchange for a link back to your site. Success in getting your article on the right website can cause major increases in your traffic, and is a valuable resource that should not be overlooked.

Of course not to be forgotten is your own website content. Not only do your visitors want to be greeted with fresh content when they visit, the major search engines also factor in how often content is added when they calculate ranking. Nothing will do more to increase your traffic, and KEEP it, than to have fresh content updated at least weekly, if not more often.

One more important aspect is your appearance on the web. You want your visitors to feel you are an authority or reliable source on your given subject. When they search Google for your name or subjects, you want them to find hundreds of articles originating with you. In this way, you build authority and presence that can mean the difference between a loss and a sale.

What can you expect from Article Marketing?

Despite all the benefits of Article marketing there are no promises. The web is full of individuals who will tell you they can do everything you dreamed, but offer nothing but excuses when the dreams never materialize. The success of article marketing depends on a wide ranging host of factors. My opinion is that the three greatest factors are the subject matter, keyword placement, and consistency. While there is not much anyone can do to improve your subject beyond writing about it well, It can certainly help if you are providing a steady stream of quality content.

Article marketing is not for everybody.

If you’re already established and enjoying good exposure and traffic, Article Marketing is going to be of little benefit to you. However, if you are operating a new website, just getting into business, or just looking to create a professional online presence, then Article Marketing can be of great benefit. Article Marketing is only one of many ways to improve exposure and search rankings. It requires consistency, well authored text, proper keyword placement, and of course, quality content. Whether you choose to market articles or not you will still need fresh quality content in order for your site to attain and keep effective search ranking.

If you find that producing and maintaining your article flow is too time consuming, or your skills lie in areas other than writing or communication, you can hire someone to handle your writing needs for you. You can pay someone by the article, or you can set up contracts for regular deliveries of content. Often, you only need to discuss with your article provider what your needs are, how you would like to present your content, and provide the subjects you would like to have addressed. You can work with a provider to rewrite your own articles, or simply give them a subject and let them handle everything for you. The choices vary widely, and usually you can find a writer who will specialize in catering to your particular needs. Paying a reliable content provider is an excellent way to get all the benefits of quality articles, without having to spend the time and resources on producing them that you could otherwise spend running all the other aspects of your business.

Author. Paul Novak- webmaster for Alicia’s. http://writingfourmylife.com Article is copyright 2009-2010 Paul Novak & Alicia’s@expressionsbyalicia.com
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Tags: e mail, google, unbeatable bargain, article marketing, other search engines, major search engines