What is a persona?

According to Wikipedia – ‘Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way.’

Karen Goldfarb says: “Basically, a buyer persona is to your marketing, sales and communications strategy what a mannequin is to clothing.”

It’s the job of the SEO copywriter to apply what ever techniques they have at their disposal to get inside the heads of prospective customers and really find out what makes them tick. To make the clothing (copy content) not only fit perfectly, but look great as well. Online marketers often go to great lengths to profile prospective clients so that copy can be tailored to suit.

Ideally you will use demographics such as geography, gender, income, ethnicity, education and family. You’ll use psychographics to look at likes, dislikes, type of personality and ambitions. You’ll speak with your sales people, customer support, and conduct customer surveys as well as lots of competitor research and keyword analysis.

This is personal – Fantasises, obsessions, first kiss, last FM playlist, next move. Detail matters. The more insight you can develop, the more charismatic, the more vivid you can make your reader, the more material you will have to craft persuasive copy.

Motivations – Only once you can answer the question of who your reader is can you begin to ask yourself how you can go about addressing that golden ‘What’s in it for me’ (WIIFM) question that lies at the heart of your relationship marketing. Whilst many things may motivate readers it’s important that you peel back the layers to reveal their one clear passion. Their ultimate motivation.

Relate – Now you have a clear understanding of who your reader is, what pains them or pleases them, of what truly inspires them or grieves them, it’s time for a UK copywriter to put that empathy to work. The more empathy a writer has the more interesting the writing can be. The more interesting, the longer and the deeper the engagement and the greater the chance of conversion. That’s the reason that long form copy is so much more powerful than short copy. Readers become so involved with the copy they are naturally drawn to the close without ever even realising it. Great SEO copy is deeply empathetic. So deep that the writing itself becomes almost invisible.

In part three of the series we will concentrate on the four basic personality types mentioned in part one and see how these can be applied to web copywriting.

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About the Author:
Big Star Content is an award-winning UK web content company that works with several leading UK search agencies, SMEs and large businesses across a range of sectors. Our services include web copywriting, articles, blogs, press releases and content consultancy. Visit http://www.bigstarcontent.co.uk now and find out how we can make your web copywriting more effective.
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Here are 3 tips for anyone who does their own copy writing online.

Use Fewer Words to Say More

Speak as plainly as possible so that everybody can understand your message but also be deliberate in the words you do use. Always proof read your copy writing since you will usually finds words that serve no other purpose than to take up space. Dump these ‘filler’ words make your point and move on

Be Bold

Make your statements bold and assertive and avoid using subtleties when addressing your readers. Your goal here is to get them to make a decision and that decision is to make a purchase with you. Be proud and CLEAR as to what you have to offer and what it can do for the reader insofar as the product description, product benefits and/or claims.

Instead of using ‘some people’ use ‘everybody’ or instead of ‘most’ use ‘all’ when speaking to your audience. You do not want to create or leave any doubt in their minds concerning the popularity, effectiveness or authenticity of your product.

Reinforce Your Points

To ensure your points are being made and remembered repeat them routinely throughout the body of your sales copy. This establishes your theme and helps develop a ‘cohesiveness’ and continuity with the copy writing you are presenting the reader. By doing so this it also helps to direct and regulate the thought patterns of the reader so they ‘coincide’ with your desires as to what you want them to do.

The effectiveness of your sales copy will ALWAYS directly impact your success marketing on the internet. Due to little or no physical contact with customers the fate of any online business depends ultimately on copy writing. When you factor in that people generally scan content more than they read it a copywriter needs to select his or hers words wisely. The 3 tips we spoke of here today serve to show you will how to write persuasive copy with the use of fewer words. In the end after all the website building and traffic generation it is the sales conversions we are really looking for and it is your copy writing that will accomplish that.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.To learn more about how to write sales copy and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:http://blogbrawn.com/
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The importance of a good sales copy

A good sales copy is a secret of gaining the confidence of the target viewers for your business. Hence, when writing a sales copy, your primary objective must be to capture the attention of your prospective clients. The sales copy must work like a personal and unswerving line of attack to the reader’s mind; also you must answer all their inquiries and provide them with just the right explanation to their queries.

For all time, remember that the lone basis for the readers to form an opinion regarding the company’s services or products is the sales copy. As a result, it must be able to present a comprehensible description of your company, and things or products that it can offer. For the purpose of making your sales copy efficient, the heading should be attention-grabbing and must have the ability to pull the attention of the page’s viewers at the a first glance.

There are different kinds of sales copy which are created by means of a sales copy generator:

To make an effectual and persuasive copy, there are sales copy generators, which are actually a software programs that can be put to use by the companies that mostly do their business online. Through the assistance of a sales copy generator, you can make a sales copy for your website to be able to know about the demands of prospective customers.

The software can help in selecting the correct words that will draw customers and then keep hold of their attention. The paragraphs and sentences formed are brief so that the readers can have visual breaks in between. Through a sales copy generator, the body of the copy stays agreeably from its beginning to end. Chief attention is furnished to the advantages of the use of the products or services instead of itemizing its features.

Also, this software program lets the companies produce a sales copy that appear more professional through the aid of the footers, product images, and headers. The program is also able to put in headlines and sub-headlines at strategic positions in order to capture the interest of the readers and induce them to read what it has to tell. By making a sales copy via the help of a sales copy generator, you will most probably be able to conserve your time and effort.

The sales copy which is generated from the software program is rather motivating beginning from its header to the last part which is the footer. The sequence of the sentences is prearranged in a nice way that the reader will be encouraged to read the whole sales page thoroughly.

Also, include the testimonials, so customers can post their experience and satisfaction with the products or services bought from you. Aside from that, a sound sales copy is also useful in inviting affiliates since a lot of them have thoroughly scrutinize your copy and hence they will determine if they would want to advertise the products you offered or not.

If you want a really professional sales page that pulls in orders then visit Persuasive Sale Page