Posts Tagged ‘traffic generation’
June 12th, 2010 | 
Author: Writing articles is a great way of driving traffic to your site but this practice also helps to boost your search engine rankings as well. Most everybody is aware that the link you place within your resource box is there for readers to click on in order to visit your site. This however is by no means the only way the traffic to your website benefits when you write articles. Another more subtle yet powerful traffic generation technique is also being ‘played out’ that allows you to capture search engine traffic as well.
Here are 3 ways your search engine rankings benefit when you write articles and distribute them online which taps into an even more potent traffic source.
Ability to Use Keyword Optimization
When focusing on a niche you are able to use a very large selection of words and phrases that covers the niche or market. Unlike a website however when you write articles you are NOT limited to the number of keywords you can use since you can submit as much content as you want. This means a more comprehensive use of your keyword list as different words are utilized within the different content you distribute.
Articles Circulate for an Extended Period of Time
The point of any content you circulate online is for it to contain useful or interesting information. When you succeed at doing this it increases the length of time your article will stay ‘live’ thereby allowing more people to view it, use it and link to it. The more links you build the better your chances of increasing your search engine rankings. And with that said…
Ability to Build Back Links
Being able to build back links from many varying sources of influence is unheard of with just a one time effort! Articles are able to accumulate links from article directories, which generally have high rankings themselves, and other sources or businesses that find a use for or interest in your information.
Writing articles is popular means for driving traffic to your site with the addition of a link you place within your resource box. This strategy however also increases the amount of visitors to your site by siphoning off laser targeted search engine traffic as well. Your ability to increase your search engine rankings by circulating content is what leads to this additional source of visitors. The 3 ways circulating content online help to boost your rankings are discussed above and are very potent and not to be ignored! By paying closer attention to the quality and optimization of any article you write you can easily multiple the amount of traffic you receive.
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About the Author:
TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about boosting your search engine rankings by writing articles and to also receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/
Article Source
Considering all the various tips on writing articles you may have read or heard probably the best are those that keep things simple. Sometimes the writing process can get all bogged down by you trying to implement needless advice you have been given. When you sit down to write an article keep your mind clear of everything except what it is you intend to say. Writing articles is not a science nor is it an art form but rather a conversation where you share your thoughts with readers. Beyond that there is no worthwhile reason to complicate the writing process with any other dazzling advice.
Here are 5 simple writing strategies that will make the writing and reading of your articles easier and more enjoyable for both you and your readers.
Have a Point to be Made
When you sit down to write an article it is always helpful to have an idea or point you are interested in sharing with the readers. Firstly this will make the writing process flow smoother since you already know you want to talk about. It will also make for a more enjoyable read being there is a definite point to your article.
Some writers struggle because their primary motivation is more about traffic generation and less about making a point or sharing an idea. Writing articles this way will result in much time being spent staring at a blank computer screen.
Get to the Point
Be clear in what it is you are trying to say by addressing the intentions of your content in the opening paragraph. Many readers, if they are unable to understand what your content will be all about early on, will simply leave the page. State your intentions early and concern yourself with fully making your point later on in the content. Leaving them in suspense only works in novels!
Speak Directly
Avoid ‘practicing your excellent vocabulary’ when writing articles. People want to EASILY understand what it is they are reading. Compose your articles so that EVERYBODY understands what you are saying. Make a point to edit out any words that can be substituted with easier to understand and/or shorter words.
Keep Sentences & Paragraphs Short
Avoid large blocks of text in your articles by focusing on keeping both your sentences and paragraphs short. Firstly readers generally scan articles initially when they land on a page. Seeing long paragraphs will generally make them hesitant to ‘dive’ into the content.
Secondly when sentences are ‘crammed’ together in long paragraphs it becomes stressful on the eyes. Create plenty of space for readers to ‘rest’ their eyes by keeping paragraphs short and margins narrow.
Eliminate ‘Word Padding’
Comb through your work and eliminate any words that are not needed to get your point across. Also take notice of areas where you may repeat a point or perhaps deliver the same point differently. If these instances are not needed or intended, edit them out of your article. Try to focus on your subject and be conscious of not drifting away onto some other unrelated tangent.
Some of the best tips on writing that you can hear are those that aim to keep the writing process simple. All you need to consider when you write an article is what you have to say and how you want to say it. Writing articles is simply a ’sharing’ of thoughts or information. Once you have completed the article let it sit for a while than go back and ‘modify’ it in a way that will make it easier to read. The 5 writing strategies we reviewed above serve as a guideline for making both the writing and reading of the article easier and more enjoyable for everyone involved.
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About the Author:
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.For more <a rel=”nofollow” target=”_blank” href=”http://affiliatequickstart.com/”>tips on writing</a> articles and to receive a free instructional manual that teaches valuable niche research techniques visit:<a rel=”nofollow” target=”_blank” href=”http://affiliatequickstart.com/”>http://affiliatequickstart.com/</a>
Article Source
When you are writing articles to promote a business online your main objectives are exposure and traffic generation. The exposure comes from having your published articles circulated to every ‘nook and cranny’ on the internet. This is achieved of course by having article directories publish and display your article on their sites. It is then available for viewing and/or reuse by others across the internet community.
Now getting traffic from your published articles is ultimately what you are striving for and this is a result of the link you placed inside your resource box.
For either one of these objectives to be accomplished there are 3 things you want to focus on when you write an article.
Relevant Content
When you write an article to promote anything you should always be sure that it displays relevancy to what it is you promote. Now the degree of relevancy does not need to always be directly related to your purpose or product but some relevancy needs to be established nonetheless.
By having articles related to whatever your ‘intentions’ may be serves to better ‘qualify’ readers who may click on the link in your resource box. You do not want to write an article about horses when you may be promoting janitorial supplies. What this will do is confuse readers who visit your site and also result in an unfocused and wasted effort on your part.
Keeping your articles related to your theme, product or purpose will help you get the best results and minimize any frustrations on the part of readers.
Effective Resource Box
The resource box is the only area of the entire article you can use to actually promote anything. Normally limited to about 3 lines here is where you will want to use your best copywriting skills since you are trying to accomplish a lot in such little space.
What you will want to do is take the reader through a ‘transition’ from the article content to the reason they should visit your site. You also want to give them a brief bio about yourself as it may relate to the article or your business.
It is best when you can to take the primary keyword of your article and use it as the anchor text or link on which readers will click to visit your site. More on this in the following section.
Keyword Optimization
You want to establish what your primary and secondary keywords will be for your article. This is done to help optimize your article for search engines so that you can capture as much of this free and targeted traffic as possible.
Take your primary keyword and use it in the title of the article. This same keyword should be used in both the opening and closing paragraphs preferably within the first sentence. As mentioned above you will also want to use this as your anchor text or link that you place in the resource box.
Your secondary keywords should be ’sprinkled’ about the text of your article but caution should be taken NOT to overuse them. Targeting a ratio of 2 to 3 keywords per 100 words of text should work just fine.
Writing articles for promotional purposes online is a very effective strategy that holds two objectives which are gaining exposure and generating traffic. When article directories approved and publish your article they display it on their sites for other to read and/or use for their own purposes. It is now up to your resource box and the link inside to send traffic to your site. By focusing on the 3 areas we spoke of above when you write an article you will greatly increase the amount of exposure and traffic that you will get.
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.For more tips about writing articles and to receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/
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Posted in Article Marketing | 
Tags: 3 things, article content, copywriting skills, little space, nook and cranny, traffic generation | 
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